I wrote the following eBook to describe a balanced approach to growing your startup. By balanced I mean an approach that stimulates growth through both optimization and innovation. Optimization is about analyzing data and running experiments in order to produce more growth. Innovation, on the other hand, is about talking to your customers, identifying key insights, and building new products that deliver immense value to the customer. You can either click on this link to download it (A Balanced Approach to Growth) or click on the image below. Enjoy!